Primus Press Room

Latest Press Releases

ÅRETS JULKLAPP* - *swedish for: The Christmas gift of the year

2020-11-20

COVID has encouraged Swedes to discover that leisure time can be spent just around the corner—in nature. A classic trekking stove (backpacking stove) is this year's Swedish Christmas present and just happens to also be one of Sweden's oldest industrial products that can last for generations.

Introducing Primus Klunken – The perfect bottle for your Fjällräven Kånken

2020-10-23

"Klunken is the answer to a basic and recurring need - a water bottle that fits perfectly in the side pocket of the Kånken backpack." - says Niklas Liljedahl, Senior Product Manager at Primus.

This season Primus proudly presents its new Klunken collection. An exciting, new assortment of single-wall and insulated bottles that have been developed together with sister-brand, Fjӓllrӓven, to perfectly partner with the iconic Kånken backpack.

Primus supports the campaign "Pippis of Today" - a cooperation between the Astrid Lindgren Company and Save the Children.

2020-02-24

For the 75th anniversary of the courageous, freckled and world-famous Pippi Longstocking, the renowned Swedish brand PRIMUS is cooperating with the Astrid Lindgren Company and is launching its own Pippi collection.

Sustainable reusable products to go

2019-11-01

With just a few ingenious equipment items, you'll have plenty of options for enjoying snacks and lunch on the go. The range of flasks and containers allow you to transport homemade hot or cold meals and drinks and enjoy them wherever and whenever you like.

The barbecue season never ends

2018-09-30

With the right equipment, barbecuing in the winter can be a very special experience. Introduced by PRIMUS this year, the versatile Kuchoma offers great cooking performance - and with PRIMUS Winter Gas, you can be sure that the grill will work perfectly without any loss in performance – even in freezing temperatures.

PRIMUS Presskit 2021

2020-06-24

The Swedish word "Guldkant" loosely translated means "that bit extra" - something special that gives you pleasure or results in a moment you can enjoy. It doesn't have to be something big. It could for example be the perfect cup of hot coffee, drunk while enjoying the view after a morning’s hiking.

PRIMUS has been developing innovative, functional and premium products for outdoor cooking for 128 years. We are well known for our camping and trekking stoves but today’s collection is much more extensive.

PRIMUS Presskit Spring/Summer 2020

2020-01-01

Spectacular views, different climate zones, mystical moods - nature is wonderfully diverse and impressive – just like PRIMUS products. Whether for a day trip, an expedition lasting several weeks or a picnic - PRIMUS has the ideal outdoor cooking equipment for everyone.

PRIMUS Presskit Fall/Winter 2019/20

2019-01-29

With its products, Primus ensures that enjoyable adventures are possible at any time of the year. Even on icy cold winter days. Hot dishes with chili and ginger and a steaming tea provide you with energy and inner warmth. GET OUT. COOK OUT.

Press Contact

Heidi Kreusel
PR PRIMUS

Phone: +49 160 95 095 262
Email: heidi.kreusel@primus.eu

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