Inspirational Stories


Latest Press Releases

ÅRETS JULKLAPP* - *swedish for: The Christmas gift of the year

2020-11-20

COVID has encouraged Swedes to discover that leisure time can be spent just around the corner—in nature. A classic trekking stove (backpacking stove) is this year's Swedish Christmas present and just happens to also be one of Sweden's oldest industrial products that can last for generations.  

 

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Introducing Primus Klunken – The perfect bottle for your Fjällräven Kånken

2020-10-23

"Klunken is the answer to a basic and recurring need - a water bottle that fits perfectly in the side pocket of the Kånken backpack." - says Niklas Liljedahl, Senior Product Manager at Primus.

This season Primus proudly presents its new Klunken collection. An exciting, new assortment of single-wall and insulated bottles that have been developed together with sister-brand, Fjӓllrӓven, to perfectly partner with the iconic Kånken backpack.

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PRIMUS Presskit 2021

2020-06-24

The Swedish word "Guldkant" loosely translated means "that bit extra" - something special that gives you pleasure or results in a moment you can enjoy. It doesn't have to be something big. It could for example be the perfect cup of hot coffee, drunk while enjoying the view after a morning’s hiking.

PRIMUS has been developing innovative, functional and premium products for outdoor cooking for 128 years. We are well known for our camping and trekking stoves but today’s collection is much more extensive.

 

 

 

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Primus supports the campaign "Pippis of Today" - a cooperation between the Astrid Lindgren Company and Save the Children.

2020-02-24

For the 75th anniversary of the courageous, freckled and world-famous Pippi Longstocking, the renowned Swedish brand PRIMUS is cooperating with the Astrid Lindgren Company and is launching its own Pippi collection.

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PRIMUS Presskit Spring/Summer 2020

2020-01-01

Spectacular views, different climate zones, mystical moods - nature is wonderfully diverse and impressive – just like PRIMUS products. Whether for a day trip, an expedition lasting several weeks or a picnic - PRIMUS has the ideal outdoor cooking equipment for everyone.   

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Press Contact

Heidi Kreusel
PR PRIMUS

Phone: +49 160 95 095 262
Email: heidi.kreusel@primus.eu