About us

The Swedish company Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen, Sir Edmund Hillary and Reinhold Messner. Today, Primus is known for its reliable, safe and innovative products, mainly produced in Europe, that make people enjoy their outdoors adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Primus AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB. 90% of Primus’ product range is sold in more than 70 countries worldwide.



Fjällräven and Hanwag are part of the Fenix Outdoor AB as well. Find out more about them and their exciting outdoor equipment in their press rooms.

Fjällräven press room

Hanwag press room

About us

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 70 countries. Fjällräven’s product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife and the environment and to encourage people to take an interest in outdoor life. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Along with Hanwag and Primus, Fjällräven is part of Fenix Outdoor AB.

Discover the Fjällräven timeline and milestones here.

Find out more about Hanwag and Primus in their press rooms: