Primus supports the campaign "Pippis of Today" - a cooperation between the Astrid Lindgren Company and Save the Children.

Date: 2020-02-24

For the 75th anniversary of the courageous, freckled and world-famous Pippi Longstocking, the renowned Swedish brand PRIMUS is cooperating with the Astrid Lindgren Company and is launching its own Pippi collection. It consists of three of Primus’ most popular products in which food and drinks can be easily and safely taken to kindergarten, school, training or on outdoor adventures: The TrailBreak Lunch Jug, the Vacuum Bottle and the Meal Set. Each product is available in green, blue and red and with three different Pippi designs.

One Euro for every TrailBreak Lunch Jug in the Pippi design sold goes to the initiative "Pippi of Today" and supports Save the Children’s worldwide work for girls on the move.

These girls are the Pippis of Today, because every girl on the move must be strong. And each of them deserves the chance to take their own story into their own hands - with the support of the strongest girl in the world - Pippi - Pippilotta Viktualia Rollgardina Peppermint Efraim's daughter Longstocking.

Further information about Safe the Children:

Further information about Pippi of Today:


The Pippi collection

The practical Pippi range is a great alternative to foil, plastic packaging and disposable cups and bottles. Not only are they significantly better for the environment, but the products also offer many other advantages. Their robust, leak-proof constructions mean that your food and drinks can be safely packed inside your backpack or bag and stainless-steel interiors ensure there are no unpleasant tastes or odours. The insulated products will also keep food and drinks warm or chilled for several hours and every item in the Primus Pippi range is BPA-free.


TrailBreak Lunch Jug Pippi

Whether in kindergarten or at the adventure playground - a warm meal is always better for children than a cold snack - especially in winter. Thanks to its double-walled vacuum insulation, the Lunch Jug Pippi is perfect for keeping contents warm until lunchtime. It is made from durable stainless steel and has a powder-coated exterior that means its easy for small children to hold. The Lunch Jug's large opening means that filling, eating from and cleaning it is easier and the stainless steel interior is taint and odour-free.


Volume: 400 ml (13,5 oz)

Dimensions: Ø 93 x 115 mm • 3.7” x 4.5”

Weight: 262 g • 9.2 oz.

Keeps the food warm/cold for up to 6 hours

BPA free



Vacuum Bottle Pippi


A double-walled vacuum bottle with a durable powder-coated exterior that easily stands up to life on the move. The highly-insulated bottle is made from stainless steel and features a 'Click-Close' seal and a lid that doubles up as a mug. The perfect vacuum bottle for small explorers with big expectations.

Volume: 0,35 l • 11.8 oz

Dimensions: Ø 68 x 210 mm • 2.7” x 8.3”

Weight: 280 g • 9.9 oz

Keeps the drinks warm/cold for up to 24 hours

BPA free


Meal Set Pippi

A complete five-piece set that includes everything a young adventurer needs in order to eat in the great outdoors. Two deep plates, a small container that can be used for berries or snacks, an outdoor cup and a spork. The Pippi Meal Set is dishwasher and microwave-safe.

Dimensions: 177x41x20 mm • 7” x 1.6” x 0.8”

Weight: 45 g • 1.6 oz

BPA  free





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